Posted by JonLech on under wwdc, statis, iphone, ad agency, transparent background, white background, tipster, ad campaign, bart, envy, excuse | 
For our “The Cure for iPhone Envy” ad campaign we leased the window on the BART exit outside the SF Apple Store. Our contract with BART’s ad agency specified that the ad would go up on Monday morning, the day of the WWDC keynote. However, the ad agency jumped the gun and our ad went up on Friday the weekend before. Shortly after the ad was put up, it was ripped down by a BART employee. A tipster sent me pictures of this happening:
BART’s excuse for ripping down the ad was that it was “too dark” and not letting through enough light into the BART exit. However, we have pictures that show there was plenty of light coming through the ad (the ad is printed on a clear plastic material):
We then submitted the following revised ad with a white background. A white ad would have let even more light through (notice how bright the bottle is in the original ad above). However, it was rejected for having a solid white background (!).
At the ad agency’s request, we then made the background completely transparent. It’s a lot harder to read text on a transparent background… After complying with all their requests to change the ad, we still haven’t been given a firm date on when the ad will be back up.
Apple is a major BART advertiser (in the past they’ve plastered entire BART stations with iPod ads). Apple’s WWDC conference ends on Friday. It’s pretty obvious what’s going on here… I’m sure our ad will conveniently be back up after WWDC ends.
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Tagi: wwdc, statis, iphone, ad agency, transparent background, white background, tipster, ad campaign, bart, envy, excuse
Posted by JonLech on under behind enemy lines, iphone, ad campaign, envy |
We were going to launch our new ad campaign on Monday morning but the ad company jumped the gun and it already went up today. As soon as I heard I headed over to get some pictures.
Head over to Flickr to see the rest of the pictures.
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Tagi: behind enemy lines, iphone, ad campaign, envy
Posted by on under send e mail, veriz, coverage maps, 3gs, web stream, network quality, edge network, wireless carrier, york chicago, downtown chicago, ad campaign, gloss, inaccuracies, lawsuits, amp, nbsp, press releases, photos, map |
My iPhone 3GS, in downtown Chicago, as I wrote this post.
Verizon certainly seems to be
getting under AT&T's skin with its
ads focused on comparing 3G coverage -- not only is Ma Bell
suing over 'em, it's now issuing PR to clarify what it sees as the inaccuracies of the entire campaign. If you'll recall, AT&T thinks Verizon's 1:1 comparison of 3G coverage maps makes it look like AT&T doesn't have any coverage at all across most of the country -- which means that our nation's largest wireless carrier is now in the sad position of pimping its gigantic EDGE network in response. Let's all gloss over the absolutely huge difference in 3G versus EDGE together, shall we?
With both 3G and EDGE coverage, customers can access the Internet, send e-mail, surf the Web, stream music, download videos, send photos, text, talk and more. The only difference - with some data applications, 3G is faster than EDGE.
Right, right -- the only difference. That must be why Apple named it the iPhone EDGE Slightly Faster.
Now, AT&T has a valid point when it says that its 3G map covers 75 percent of the nation's population, and that Verizon's conflation of total 3G coverage with actual network quality is slightly misleading. But you know what? We watch our iPhones drop from 3G to EDGE and even to GPRS all day long in New York, Chicago, and San Francisco, and that has nothing to do with the damn map, and
everything to do with AT&T's actual network quality. Let's put it this way: Verizon's ad campaign would be totally ineffective if it didn't ring so true, and the best way for AT&T to counter these ads is to build a rock-solid network, not filing lawsuits and issuing press releases bragging about freaking EDGE. We all clear on this? Good.
Filed under: Cellphones
AT&T responds to Verizon's 3G ad campaign -- by bragging about EDGE originally appeared on Engadget on Thu, 12 Nov 2009 19:17:00 EST. Please see our terms for use of feeds.
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Tagi: send e mail, veriz, coverage maps, 3gs, web stream, network quality, edge network, wireless carrier, york chicago, downtown chicago, ad campaign, gloss, inaccuracies, lawsuits, amp, nbsp, press releases, photos, map
Posted by on under comic film, boing boing, funny commercial, radical media, extence, proprietary os, sales messages, coue, os users, enemy of the state, jokey, office users, ad agency, grat, ad campaign, frolic, seinfeld, openoffice, ubuntu, endorsements |
Microsoft's ad agency Traffik/@radical.media produced this trailer for a godawful thriller based on Office 2010, a kind of 24 meets Enemy of the State thing. As a short comic film, it's a real success -- I laughed aloud at least twice -- but I'm not sure about its value as an advertisement. The humor is in-jokey, aimed at people who already know pretty much everything they need to know about Microsoft and its products and who tend to have their minds made up already (I haven't used Office since switching to the excellent OpenOffice.org years ago, and haven't missed it once; most of the Office users I know upgrade when they get a new version gratis with a new PC). So I suppose that this thing is meant to alert avid Office users to the existence of Office 2010, an hypothesis that is further borne out by the absence of any product info in the ad. Still, if someone produced a video this funny for the next Ubuntu release, and managed to work in a couple of actual compelling sales messages aimed at proprietary OS users, I'd applaud. Office 2010: The Movie Previously:More Griping About Advertising: Bing Edition - Boing Boing Funny commercial for Microsoft's Songsmith - Boing Boing Super-sexy Windows XP ad resurrected by Nerve - Boing Boing Seinfeld and celebrity computer endorsements - Boing Boing iMac and PC frolic peacefully in new MSFT ad campaign - Boing Boing (Thanks, Fipi Lele!)...
Tagi: comic film, boing boing, funny commercial, radical media, extence, proprietary os, sales messages, coue, os users, enemy of the state, jokey, office users, ad agency, grat, ad campaign, frolic, seinfeld, openoffice, ubuntu, endorsements
Posted by on under reign of terror, freecreditreport com, cameos, ad campaign, commercials, desc |
Desc: It's been three years of this particular ad campaign's reign of terror, with its ultra-annoying, but still ultra-unforgettable cameos by a made-up band.
Tagi: reign of terror, freecreditreport com, cameos, ad campaign, commercials, desc
