Posted by jason@kottke.org on under pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos | 
What do I think about the new Pepsi logo? Eh. Companies spend way too much time, effort, and money building up feelings about logos -- like decades and billions of dollars -- and then they just go and change it all. Of course the new logo and colors are similar to the old ones and it's variations on a theme but the new designs feel like someone's idea of what packaging is going to look like 10 years from now, an approach that never seems to work out well (see Back to the Future II). Coca-Cola had such success refreshing their brand with a simple take on their classic look and logo, why can't Pepsi do the same with this classic look?
(
link)
Tagi: pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos
Posted by jason@kottke.org on under pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos |
What do I think about the new Pepsi logo? Eh. Companies spend way too much time, effort, and money building up feelings about logos -- like decades and billions of dollars -- and then they just go and change it all. Of course the new logo and colors are similar to the old ones and it's variations on a theme but the new designs feel like someone's idea of what packaging is going to look like 10 years from now, an approach that never seems to work out well (see Back to the Future II). Coca-Cola had such success refreshing their brand with a simple take on their classic look and logo, why can't Pepsi do the same with this classic look?
(
link)
Tagi: pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos
Posted by on under flux capacitor, hoverboard, fri, electromagnets, pc world, laser system, back to the future, mths, ank, real deal, podium, nbsp |
Don't expect to ride it on solid ground -- much less water -- but what you see above is indeed a hoverboard that floats. Using electromagnets embedded in the podium and a laser system to measure its position, artist Nils Guadagnin has managed to keep a familiar-looking pink plank aloft, a full five years and five months before the real deal supposedly sees common use. Give the man a
pair of kicks, a
car and a
flux capacitor, and he'll be all set. Video after the break.
Continue reading Artist creates Back to the Future hoverboard -- that actually hovers (video)
Artist creates Back to the Future hoverboard -- that actually hovers (video) originally appeared on Engadget on Fri, 28 May 2010 17:14:00 EDT. Please see our terms for use of feeds.
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PC World, Fubiz |
Nils Guadagnin |
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Tagi: flux capacitor, hoverboard, fri, electromagnets, pc world, laser system, back to the future, mths, ank, real deal, podium, nbsp
Posted by on under soylent green, back to the future iii, back to the future |
Specific year-by-year predictions from Back to the Future III (looks at 2015), The Road (2017), Soylent Green (just around the corner in 2022!) and other great and not-so-great movies.
Tagi: soylent green, back to the future iii, back to the future
