Posted by jason@kottke.org on under pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos | 
What do I think about the new Pepsi logo? Eh. Companies spend way too much time, effort, and money building up feelings about logos -- like decades and billions of dollars -- and then they just go and change it all. Of course the new logo and colors are similar to the old ones and it's variations on a theme but the new designs feel like someone's idea of what packaging is going to look like 10 years from now, an approach that never seems to work out well (see Back to the Future II). Coca-Cola had such success refreshing their brand with a simple take on their classic look and logo, why can't Pepsi do the same with this classic look?
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Tagi: pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos
Posted by jason@kottke.org on under pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos |
What do I think about the new Pepsi logo? Eh. Companies spend way too much time, effort, and money building up feelings about logos -- like decades and billions of dollars -- and then they just go and change it all. Of course the new logo and colors are similar to the old ones and it's variations on a theme but the new designs feel like someone's idea of what packaging is going to look like 10 years from now, an approach that never seems to work out well (see Back to the Future II). Coca-Cola had such success refreshing their brand with a simple take on their classic look and logo, why can't Pepsi do the same with this classic look?
(
link)
Tagi: pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos
Posted by on under heart dease, overcoming loneliness, company of others, healthy heart, rk, peoe, five minutes, feelings |
Are you one of those people that go anywhere and have someone talking to them within five minutes? But deep down inside still feel lonely? It can break your heart--literally! Studies have shown that people (especially women) who feel lonely even in the company of others are at a much higher risk for heart disease.[1] Here are some ways you can tackle those feelings of loneliness so you can have healthier relationships (and a healthy heart).
Tagi: heart dease, overcoming loneliness, company of others, healthy heart, rk, peoe, five minutes, feelings
Posted by on under perceptis, university of texas, feelings, peoe, avatar, pers |
It is possible to impact people's feelings about you through the simple use of your avatar. Researchers at the University of Texas tested the types of avatars people used and found that the connotations associated with an avatar also impacted people's perception of the person using that avatar.[1] To avoid negative perceptions, there are numerous things to consider when making or reshaping your online avatar. This How-To article is completely useless, and a very small percentage of people will actually follow it, but whatever.
Tagi: perceptis, university of texas, feelings, peoe, avatar, pers
