Posted by jason@kottke.org on under pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos | 
What do I think about the new Pepsi logo? Eh. Companies spend way too much time, effort, and money building up feelings about logos -- like decades and billions of dollars -- and then they just go and change it all. Of course the new logo and colors are similar to the old ones and it's variations on a theme but the new designs feel like someone's idea of what packaging is going to look like 10 years from now, an approach that never seems to work out well (see Back to the Future II). Coca-Cola had such success refreshing their brand with a simple take on their classic look and logo, why can't Pepsi do the same with this classic look?
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Tagi: pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos
Posted by jason@kottke.org on under pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos |
What do I think about the new Pepsi logo? Eh. Companies spend way too much time, effort, and money building up feelings about logos -- like decades and billions of dollars -- and then they just go and change it all. Of course the new logo and colors are similar to the old ones and it's variations on a theme but the new designs feel like someone's idea of what packaging is going to look like 10 years from now, an approach that never seems to work out well (see Back to the Future II). Coca-Cola had such success refreshing their brand with a simple take on their classic look and logo, why can't Pepsi do the same with this classic look?
(
link)
Tagi: pepsi logo, billis, sime, time effort, back to the future, pepsi, coca cola, 10 years, decades, feelings, colors, logos
Posted by planetbeing on under bitmap data, grayscale, gradients, chr, critique, menus, scratch, lawyers, peoe, perspective, logos, images |
So, I'm already getting some boot menus from people! I'll put the entries up here. Please comment and critique them. I will also be giving some of my thoughts:
These two are from
chris custren:
These two are from
poorlad:
This one is from
pH:
That's it so far. If you've got any comments or suggestions about them, leave them here. Here's what came up from a technical/practical perspective: As I've mentioned, gradients are good. It is also very good if you can do things in grayscale (as poorlad did for one of his images, but even the blue scale can be programmatically generated) since it saves on expensive bitmap data. On using the Apple logo, here's what we're willing to do. We're willing to accept a logo with an original, unaltered Apple logo OR a logo created from scratch that resembles the Apple trademark. We cannot accept logos that modifies copyrighted Apple materials. The rationale for using Apple trademarks is because this is merely for identification purposes. If their lawyers have any problems with that, we will respect any requests to take it down.
Tagi: bitmap data, grayscale, gradients, chr, critique, menus, scratch, lawyers, peoe, perspective, logos, images
Posted by on under free vector graphics, free web sites, amazing resources, cartos, specialized resources, vectors, lt, logos |
Your search for free Vector graphics is over. Below we have compiled a list of the best free web sites to freely download Vectors, most of the sites don’t qualify into a category, we’ll call them general, but in the second half of the post you will find specialized resources dedicated to vector logos, brands, cartoons and icons.
Tagi: free vector graphics, free web sites, amazing resources, cartos, specialized resources, vectors, lt, logos
